20 Ways To Increase Your Traffic And Sales Using
Free Follow-Up Autoresponder Courses!

By Larry Dotson

An autoresponder course is a group of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into any
search engine. Below are ten ways to use them to
increase your traffic and sales.

1. Offer your course as a free bonus for purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.

2. When you write and give away a free course you
will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.

3. Allow others to add your free course to their own
product packages. Their customers will see your ad
when they purchase.

4. People love to get freebies. A free autoresponder
course is perfect. They will visit your web site to
get the free valuable information.

5. Allow people to receive your course for free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.

6. Allow other people to give away your free course.
This will increase the number of people that will see
your ad in the course.

7. You could trade advertising space in your course
for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.

8. Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.

9. Give away the autoresponder course as a free gift
to your current customers as a way of letting them
know you appreciate their business.

10. Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.

11. Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.

12. Get free advertising by submitting your course to
freebie web sites. This will increase the number of
people that will see your ads in the course.

13. Make money by selling the reprint rights to those
people that would like to sell the course. You could
make more money by selling the master rights.

14. Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest directories.

15. You'll gain valuable referrals from people telling
others about your course. Word of mouth advertising
can be very effective.

16. Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort.

17. Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a
promotional tool for your product. Each lesson could
include their affiliate link.

19. Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.

20. Advertise a different product or service on each
lesson. If you only have one, use different emotional
response ads on each lesson.
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Web Page Litmus Tests

By Stefene Russell

We all have myopia when it comes to our own projects, and web
sites are no different. Why use rainbow fun fonts, neon wallpaper
and spastic animated GIFs when you find them highly obnoxious on
other sites? The cause may be the mystery of human nature, but
the answer is pretty simple: take a fearless inventory.

The next time you get ambitious and decide to revamp your site,
try this little exercise. Sit down and surf but bring a notebook
and a pen. Write down anything that elicits an emotional
response, even if it’s just slight annoyance. For example:
"Pixelated-looking unicorn image with rainbow mane, blinking title
that I can’t read, and text pushed all the way down at the bottom
of the page. Felt very grouchy and left the site ASAP." Chances
are, the things that turn you off are things that turn everyone
off. So make a nice long list. Okay? Now go back, and turn an
objective eye to your own site. See what mistakes you’re making,
and try to correct them.

Some common problems include:

--Coding problems: your text is wrapping this way and that, or
your images are stretched or distorted.

--Copy problems: awkward, confusing sentences; spelling, grammar
or punctuation errors.

--Design problems: too many images, blinking fonts, too much text
crammed on one page.

--Organizational problems: users can’t figure out how to get to
the relevant information, or even worse, can’t even figure out
what the topic of the page is supposed to be.

Another quick litmus test is to remember who your audience is. If
this is a business web site, then treat it that way. You wouldn’t
print your resume on shocking pink paper using some goofy font,
and you wouldn’t show up to a job interview in acid green
trousers and clown shoes. Though there’s a little more leeway in
web site design, you still want to come across as competent and
professional. That means purging your site of all copy errors,
using clean, legible images and fixing any strange coding quirk
as soon as you see it. After all, how is a customer supposed to
trust you with a product if your website is a mess? As for
acid green, well, I think the jury’s still out on that one. If
you do decide to use it, use it wisely!

Stefene Russell helps people make their web sites more effective.
Get her free web site analysis at http://FixMyWebsite.com
Reach Stefene at stefene@drnunley.com or 801-322-3996.

Articles Courtesy Of The InfoZone