Internet Marketing
Newbies: Don't Jump On
The "Cut N' Paste Bandwagon"...
by Mike Merz,Top
5: The Affiliate Program Source
What is the "cut n' paste bandwagon, you
ask? Let me fill you in.
It involves a common mistake when trying to generate profit in a field
that one is unaccustomed to; Taking the easy way out.
In this case, signing up for one of the many affiliate program offers,
which are rampant on the net, cutting and pasting the preconceived code
into a group mailer, and sending it out to dozens of related group lists,
a favorite being the "ad promo", or "safe" list, where more or less
anything goes.
First of all, when trying to sell to a prospect, credibility is key.
And when said prospect receives numerous posts, all of which contain
the same product, same ad, even the exact same wording, how credible
can it seem?
Some group lists are nothing more than thousands of these "cut n' pasters",
each trying to grab a fast sale, from a product they may not even know
the first thing about. How do you build trust using these techniques?
You don't.
If you are going to represent someone else's product, *you* must believe
in it, first.
You'll be surprised at how much easier it is to sell a product when
you've experienced it for yourself, become excited and motivated by
it, that is why testimonials are such an important form of advertising.
Because they reflect on real experiences. Your confidence will help
win the respect of your potential customers. Become a living example
of the words you are sending to others, and they become 3 dimensional,
your prospects will want to be where you are, and you will be there
for them, before the sale, and after. That is how "lifetime customers"
or the closest thing to it, are made. When you win someone's respect
and trust, it's a good probability that they will pass the experience,
and your "positive web presence" and credibility onto others. How do
you think icons like Ken Evoy, Corey Rudl, Marlon Sanders, Rick Beneteau,
and Mark Joyner, to name just a few of my influences, got to where they
are now? All of the above.
So the next time you get the urge to climb
aboard the "cut n' paste bandwagon", step back and start selling something
much more valuable, yourself!
Best regards, Mike Merz
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Copyright, September 2000, Mike Merz,
Owner, Editor, And Webmaster Top5/APFWM/N Group
The *How To* Of Affiliate Program Marketing
Affiliate Programs For Webmasters/Newbies
Top5: The Affiliate/Associate Program Source
Top 5: The Affiliate Program Source
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